About the project
Greengrass (Y. Greengrass Marketing 1994) is the official, exclusive Israeli importer of brands like Coldtainer and Dometic – cooling solutions for transporting food, medicine and sensitive goods at controlled temperatures. On this project I was responsible for the design.
The approach
- A sharp message – “Your shipment is sensitive. Our solution doesn’t compromise.” with the key words highlighted.
- An industrial, trustworthy look – refrigerated-van photography, a dark background and the brand green.
- Solutions by need – options by type of operation, professional guides and company news.
- One call to action – “Get free professional advice” repeats throughout the page.
Takeaway
Even on a technical B2B site, one good headline opens the conversation. The people who decide are still people.
